ORTEC White paper - Retail Store Delivery Optimization
Supply Chain tactics to boost revenues in retailWith the growth of e-commerce and the turbulent shift to a consumer-driven market, retailers are constantly looking for ways to increase their sales while reducing logistics costs. Traditional tactics, such as the expansion of product offerings and the frequent use of promotions, cause distribution centers to hit their maximum capacity more frequently than before. An empty shelf is bad for sales and customer satisfaction, but having too much supply too early increases costs. All the while, Excel, the industry’s preferred planning tool, is starting to fall short. Logistics planning is becoming a substantial cost factor.