Accommodation & Food Services
The hospitality sector is changing all the time, with digitization playing an important role. The smart use of data can help find answers to a number of serious challenges facing the sector, such as dealing with dynamic pricing and the optimal deployment of ever scarcer employees. Data analysis can help predict peaks and troughs, save costs and increase your turnover.
Data analysis is the key to efficiency
Dynamic pricing is an efficient way of matching supply and demand. You can use demand to determine the price, but you can also use the price to influence demand. You can use data analysis to predict demand more accurately. For example, it lets you automatically determine the right price for the right moment and perfectly coordinate the deployment of catering and personnel, as it allows them to specify their preferred location and arrive and leave at more variable times. With one powerful system, you can plan all the rosters for your permanent and flexible employees, and you can even allow for various collective labor agreements. With a combination of advanced data analysis, better customer segmentation, more accurate predictions of customer demand and optimized pricing, you can take an important step toward becoming a data-driven organization.
Combine pricing and marketing
Receiving care for and taking care of guests is a sector that responds rapidly to changing circumstances. Advertising to the right target group with the right offerings through the right channel is no easy task. Reinforce your marketing team with ORTEC’s Media Budget Optimizer. This versatile solution shows you the best ways to distribute your marketing budget over multiple channels. This way, you can quickly oversee the effect of investing in various marketing channels has on your results, and how they influence each other. The Media Budget Optimizer offers you easy insight into your costs per conversion. You can also easily see the flexibility of the costs per conversion.
Advanced analytics creating rosters
Workforce scheduling is becoming more and more complex. Not only are employees scarce these days, but they also often only work part-time. Good workforce scheduling uses the data you already have at your disposal. Employee satisfaction is more important than ever. When creating rosters, take your employees’ preferences into account. Use advanced analytics to easily estimate which employees you can deploy when and to predict busy periods with greater accuracy. This will help you keep your employees satisfied while giving you the flexibility to deal with spikes in demand.
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Building expertise
Since data are changing the workplace in almost every business line and at almost every level, organizations need skills that are not always present yet. Companies need to build expertise in data science and educate their employees in this area. Because they can’t keep relying on third parties regarding data-oriented projects. With our Analytics Academy, ORTEC offers a range of Data Science Training programs. This way, we can support companies during their transition toward a company that is data driven.
