“We are delighted to start this partnership with Freshful team and to contribute to the success of this e-grocery project on the Romanian market. Our intervention will have a direct contribution to the improvement of the company’s logistics process, through optimized route planning, delivery time slot optimization and data analytics. By the end of the year, Freshful will become more scalable, will make better decisions regarding allocation of resources and offer more visibility to customers in the delivery process," says Szabolcs Balázs, Managing Director - ORTEC Central and Eastern Europe.

Aiming for operational excellency

“As the first 100% online hypermarket in the Romanian market, we aim for operational excellency. 55.000 clients, and many more to come, rely on Freshful to deliver their weekly shopping basket, in due time and always fresh. Further developing and optimizing our delivery systems will enable us to respond to increased demands from existing clients, service new customers and build a great full-service experience. We are a digital company at heart and working with ORTEC experts in data analytics and optimization who understand the e-grocery market & customer expectations will help us achieve financial efficiency, balance resources, and grow our business” says Cosmin Zafiu, Operations Director at Freshful.

Optimizing e-Grocery

The e-grocery market is challenging. All players focus their efforts on delivering orders in a narrow time frame, with superior accuracy and a great customer experience. Freshful was looking for a partner to help them optimize their last mile planning and execution. They were also looking for a mobile delivery app with payment functionality on delivery. Freshful chose ORTEC following a proof of concept which demonstrated tangible savings potential. Other ORTEC customers in the e-grocery space have been able to save between 10-15% by using ORTEC’s optimization products.

ORTEC E-Grocery Delivery will be integrated into Freshful’s IT and process landscape. The primary focus of the project is to create value and impact. The companies will focus on data-driven improvements and visibility, and constantly monitor results. A lower carbon footprint is among the many expected benefits.

ORTEC e-Grocery Delivery’s benefits and features include:

• - Optimized operations with efficient last-mile routes, by applying best-in-class mathematical optimization algorithms.
• - Accurate and excellent last-mile delivery service, with enhanced, real-time visibility on execution.
• - Smart e-Grocery delivery with optimized time slot booking.

ORTEC e-Grocery Delivery will be launched before the high season, helping Freshful enhance customer satisfaction at times of peak demand. For more information on ORTEC e-Grocery Delivery, visit https://ortec.com/en/solutions/home-delivery.

ORTEC has decades of expertise in data analytics and optimization. Over the years, ORTEC has empowered companies across industries with state-of-the-art analytics tools and consulting services.

• - ORTEC products have contributed to the satisfaction of over 550,000 employees across the company’s customer base.
• - ORTEC’s optimization models have reduced the CO₂ footprint of 380 customers by 640 kilotons.
• - The combined financial performance improvements at ORTEC customers amounts to nearly 800 million Euro.