The fast-changing market demands organizations like PostNL to be more flexible than ever. The rise of e-commerce and the increasing power of the consumer are changes underlying PostNL her ambition to transform into a data-driven organization. The most important challenge is to embed analytics in the core of company processes. Educating employees, to create better understanding and move analytics projects forward, is one of the most important journeys to it. Together with The Analytics Academy, PostNL keeps moving forward on this exciting journey that will lead and contribute to a data-driven and fact-based organization.

If a data analytics program and accompanying training program is going to be successful is however not a given. Frank Ferro, Director Insights at PostNL, explains in this video what the success factors are of such a training program and how it has helped PostNL to embed analytics in the core of the organization.

The Analytics Academy offers a broad spectrum of trainings to support organizations in building data science capability in each phase of the data-driven transformation. The Analytics Academy is a cooperation between ORTEC, Amsterdam Business School of the University of Amsterdam and Amsterdam Data Science.