Famous for its cookies, chocolates, gum, and candies, Yıldız Holding owns global brands such as Godiva, McVitie’s, and Ülker. The company distributes food products across Turkey via ~400 daily trips from 15 warehouses to about 2,000 locations—creating a complex logistics landscape. Yıldız Holding partnered with ORTEC to optimize logistics costs, improve service, and automate transport planning to better scale operations.

Yıldız Holding pushes for continuous efficiency and service improvement. To unify stock handling and routing across territories, the company needed a transparent, centralized logistics planning system that could guide data-driven decisions, reduce transportation and distribution costs, and support higher service levels.

Yıldız Holding implemented ORTEC Routing and Dispatch, an advanced mathematical and analytics-driven platform for planning and optimizing complex logistics networks. The system empowers planners to use existing operational data to generate optimized distribution plans and scenario analyses. “We applied the ORTEC routing solution, which was built according to the needs of our complex logistics network. This was a success story,” said Bahadır Görgülü, Customer Services and Logistics Manager at Yıldız Holding.

Retail logistics runs on thin margins: networks must stay lean while hitting strict service commitments. Yıldız Holding redesigned portions of its logistics operations with ORTEC—standardizing palletization, setting fixed pickup points for select drop locations, and improving transportation execution. These improvements delivered a 2% reduction in transportation costs and a 1% improvement in customer service, according to Görgülü.

By streamlining store and channel delivery planning, Yıldız Holding keeps shelves stocked and customers satisfied while using fewer assets and driving fewer miles. With improved forecasting and centralized routing optimization, planners can anticipate demand shifts and avoid expensive last-minute trucks—helping the business remain competitive in a fast-moving market.

Higher plan quality drives better margins and fewer penalties from missed delivery windows. Using historical vs. actual schedule data, Yıldız Holding analyzes performance and supports commercial decisions during contract renewals. “Even with more than 100 rules, restrictions, and other requirements that the algorithm considers, we always receive the minimum cost–maximum service option. There is no guessing,” Görgülü noted.

Automation has eliminated repetitive planning tasks and freed roughly 20% of planner time for decision-making and exception handling. With rising customer expectations and omnichannel complexity, data and mathematical optimization within ORTEC Routing and Dispatch help Yıldız Holding make smarter, future-proof logistics decisions and increase productivity at scale.

Efficiency and sustainability go hand in hand. Using ORTEC optimization technology, Yıldız Holding builds more efficient routes, reduces mileage, and respects urban environmental zone constraints—cutting CO₂ and supporting broader climate goals. The company plans to expand the use of ORTEC software across its wider network to amplify both business and environmental impact.

What logistics challenge was Yıldız Holding trying to solve?

Rapid growth and a large, multi-warehouse distribution footprint created planning complexity. Yıldız Holding needed centralized, data-driven routing to control transport costs and maintain high service levels.

Why did Yıldız Holding select ORTEC Routing and Dispatch?

ORTEC’s analytics-based routing platform could handle the company’s complex rules and distribution patterns, turning operational data into optimized plans tailored to business constraints.

What measurable results did Yıldız Holding achieve?

A reported 2% reduction in transportation costs, 1% improvement in customer service, and process improvements including standardized palletization and fixed pickup locations.

How did optimization improve planning productivity?

Automation reduced repetitive work and freed planners’ time—estimated at 20%—to focus on decisions, forecasting, and exception handling.

Does the solution support sustainability goals?

Yes. Optimized routing lowers mileage and helps the business respect environmental zone constraints, contributing to reduced CO₂ across distribution operations.