Magazine 2 | The Quest for New Business Models

Technological and social developments are putting pressure on companies’ revenue models and different fields of expertise. Climate change, digitization, and the call for more diversity, inclusion and transparency influence the way we do business, the way we look at data and the way we envision the future of our planet. Are you already rethinking your business models?

In this issue you’ll catch a glimpse of the approaches by leading figures at organizations like Rabobank, UMCU, a.s.r. and University of Amsterdam.

• Prof. Dr. Folkert Asselbergs of UMCU shares how he envisions his role as a cardiologist and that of his colleagues to be in the future of healthcare: “AI now still plays a supporting role, but I sincerely think that ten years from now, AI will be in the lead and doctors will primarily support.”
• Ingrid de Swart of a.s.r. shares about striking the ideal balance between human interaction, the touch, and digitized convenience, the tech: “Sure, you can run through the office high-fiving each other because you made a deadline, but if you then discover that customers have no interest in your latest creation, it will have little added value.”
• Prof. Marc Salomon of University of Amsterdam shares about how transparent algorithms are becoming an increasingly clear indicator of your company’s true values: “You have to constantly scrutinize and evaluate your ethical compass. Is maximizing profits your only goal, or do you tell people to only buy your product if they really need it?”
• and more....