As businesses increasingly rely on technology to manage complex operations, the need for planning solutions that are both adaptable and engaging has never been more critical. Companies that invest in user-friendly, customizable software will gain a competitive edge by empowering their workforce to make smarter, faster decisions. In this article, we explore how thoughtful design principles can shape the future of planning solutions, ensuring they meet the diverse needs of today’s and tomorrow’s workforce.
Text: Erica D’Acunto | VP Innovation at ORTEC
In the past, planning software often adopted a one-size-fits-all approach, assuming that a single solution could meet the needs of all users. However, a planning ecosystem goes beyond planners. As organizations grow more complex, it’s clear that different roles within a company have different needs. Moreover, depending on the size of the company, multiple roles can be combined in one person or split among different people. Who has access to what information, what is relevant at which moment all depend on the business process at a specific company. For this reason, we will need to shift from generic to personalized solutions that are highly adaptable: solutions that learn from the users by the way they use the system and from the choices they make, so the software can tune into the needs of the users more and more.
Erica D’Acunto - VP Innovation at ORTEC
"To truly support users, planning software must evolve by learning from the choices and behaviors of those who use it.""
In the hyper technological world we live in, our users, just like all other people in the world, expect technology to anticipate their needs, entertain them and give them exactly what they need. To create planning solutions that resonate with the different users, we find it essential to focus on four key design principles: (1) enablement, (2) relevance, (3) proactivity, and (4) engagement.
As our solutions are powered by advanced mathematics, they offer great support to our customers by enabling in making decisions based on solid facts and data rather than relying on instinct, gut feelings or routine. To maximize the benefits of our solutions, it's crucial that users develop trust and proficiency in using the system. To facilitate this, we focus on three key steps:
In a world overwhelmed by information, relevance is key. We’ve seen many customers in Supply Chain Planning struggling with all kinds of available information about their clients and their preferences, drivers and vehicles, commercial forecasts, company strategy, but also GPS, live traffic and weather. With access to all this data, it’s difficult to make the right choices at the right moments. Planning software must cut through the noise and present users with the most critical information at the right time. This can be achieved through simple ways such as smart filtering, prioritization of alerts, and visual indicators that highlight areas needing immediate attention. Additionally, we aim for more dynamic ways of identifying relevancy based on current and targeted levels for the four dimensions of impact:
Imagine a planner who, on a typical day, needs to manage both routine tasks and unexpected challenges. By presenting only the most pertinent data - such as a sudden change in delivery schedules due to weather conditions - the software ensures that the planner’s attention is focused where it’s needed most. This relevance not only enhances decision-making but also makes the users feel in control while it reduces the cognitive load. As a result, they will have more time available to think about longer-term improvements and higher impact inventions.
Most companies still use traditional planning systems that are reactive, addressing issues only after they arise. We often see how organizations review tactical plans on a schedule – such as every 3 months – but not when there’s an actual need to do so. Similarly, in operations, there’s typically a gap between the resources available on a specific day and the orders that need to be fulfilled, but such a mismatch only surfaces in the last 24 hours before operations. At that moment, the planning department often needs to react last minute to arrange additional vans or drivers.
By incorporating proactive decision support, software can identify potential problems before they become critical. For instance, by analyzing trends and historical data, the system can alert users to upcoming resource shortages or logistical bottlenecks, allowing them to take preemptive action. It allows to anticipate on many issues, have more balanced networks and less stress and costs before operations.
Erica D'Acunto - VP Innovation at ORTEC
"The question is not just about the capabilities of a planning software, but how well it supports and enhances the human element within operations."
Engagement goes beyond functionality. And planning software supported by mathematics doesn’t have to show only some ‘dry’ tables without any fun elements. We believe good software is also about creating an experience that makes users eager to interact with it. For instance, incorporating personalized greetings, intuitive interfaces, and even a touch of humor can make a significant difference in user satisfaction. An engaged user is more likely to explore the full capabilities of the software, leading to better outcomes and higher productivity.
Investing in planning software that is engaging, relevant, and proactive is not just about improving efficiency - it’s about transforming the way people work. By prioritizing user-centered design and tailoring solutions to meet the diverse needs of the modern workforce, companies can create environments where employees are happier, less stressed, and more confident in their roles. As businesses look to the future, the question is not just about the capabilities of their planning software but how well it supports and enhances the human element within their operations.
Erica D'Acunto | VP Innovation at ORTEC
Throughout her career, Erica D’Acunto has been driven by a curious mindset and commitment to broad learning. Thanks to her academic background in Software Engineering from Italy and an MBA from the University of Amsterdam, she can effectively bring together business and technology. As VP Innovation at ORTEC, she firmly advocates that successful innovation stems from addressing vital customer needs with impactful, people-centric solutions, a principle that underpins her approach to driving meaningful, customer-focused innovations.