Now

In his current strategic leadership role as Chief Commercial Officer (CCO) at ORTEC, Georgios Sarigiannidis is responsible for shaping and overseeing ORTEC’s commercial strategy and vision. He is focused on refining ORTEC’s go-to-market approach, enhancing sales effectiveness through data-driven decision-making, and fostering a customer-centric commercial culture. His key initiatives include restructuring the sales organization, implementing a uniform incentives model to boost ORTEC’s go-to-market execution, and promoting a data-driven ethos across the company.