ORTEC Renews Strategic Partnership with HERE Technologies to Advance Location-Based Supply Chain Orchestration

ORTEC, a leading provider of advanced analytics and optimization solutions, announced today the renewal of its long-standing strategic partnership with HERE Technologies, a leading location data and technology platform. This renewed collaboration reflects the growing demand for intelligent, location-based solutions that support end-to-end logistics orchestration and operational agility across the transportation, logistics, and supply chain sectors. The partnership renewal provides ORTEC with continued access to HERE’s market-leading location services and enables ongoing co-marketing support, while HERE secures a long-term agreement with one of the logistics industry’s most trusted optimization providers. 

In today's complex and dynamic logistics environment, precision-focused routing and real-time adaptability are paramount. Location technologies are the cornerstone of effective routing optimization, allowing organizations to respond to constantly shifting variables with unmatched accuracy. By integrating HERE's high-quality location data and services, ORTEC's optimization solutions empower businesses to make informed decisions, minimize operational costs, and significantly reduce their environmental footprint.

“Renewing our partnership with ORTEC reinforces our shared commitment to innovation in location intelligence,” said Gino Ferru, SVP and General Manager EMEA at HERE Technologies. “Together, we’re enabling smarter, more efficient decision-making for businesses navigating complex logistics challenges.”

A key factor that sets ORTEC apart in route planning is its focus on seamless integration. More than just optimizing, this approach combines planning, execution, and real-time adaptation throughout the entire supply chain. This holistic approach leverages the granular insights provided by HERE's location technology to create resilient, intuitive systems that can anticipate and respond to disruptions, turning potential challenges into opportunities for enhanced service. It allows logistics leaders to move beyond static plans, embracing agility and creating systems that adapt to whatever lies ahead. 

"Our continued partnership with HERE Technologies is a testament to our shared commitment to innovation and customer success," said Frans Van Helden, EVP Of Supply Chain Planning at ORTEC.  "The power of location intelligence, seamlessly integrated into our orchestration capabilities, modernizes the entire customer journey. From optimizing processes within the distribution center – ensuring that every product is loaded onto the right truck at the right time – to enabling real-time, precision-focused adjustments for delivery vans throughout the day, this partnership ultimately means a superior experience for the end customer. It's about delivering on the promise of efficiency, transparency, and reliability, every single time." 

ORTEC's optimization solutions leverage HERE map content and services, including: 

• HERE Advanced Map: Delivers navigable road network data to power ORTEC’s fleet optimization algorithm.
• Truck-specific Attributes: Designed to keep drivers informed of local routes and restrictions, ensuring safety and compliance. 
• HERE Traffic Patterns: For offering accurate estimated time of arrival (ETA) predictions.
• HERE Route Matching: To analyze route performance and extract fleet specific speed profiles by matching raw GPS traces to the HERE map.
• HERE Geocoding and Search: For accurate location and positioning. 

About HERE Technologies 

HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at here.com.