Albert Heijn, as the largest online supermarket in the Netherlands, uses eight fulfillment centers and 20 cross-dock hubs to fulfill online orders six days a week, covering 86% of Dutch households. With a fleet including both vans and delivery bikes, the company utilizes ORTEC’s best-in-class delivery software to route and deliver an average of 300,000+ grocery orders per week.

What makes this system stand out is the seamless integration of dynamic route optimization and timeslot management. As bookings flow in, the routing engine automatically updates and recalculates, making real-time adjustments as needed. This dynamic setup is a hallmark of last mile logistics innovation.

Through these processes, Albert Heijn is able to inform customers promptly about the most cost-effective and environmentally friendly delivery windows. This not only enhances the customer experience but also ensures every vehicle route is packed for maximum efficiency and minimum waste.

Through the use of ORTEC’s delivery management software and integrated last mile logistics solutions, Albert Heijn has achieved:

• Improved last mile delivery service standards
• Real-time tracking and visibility of all orders
• Flexible planning which supports fast response to peaks, changing demand, and future retail expansion

The technology also supports optional premium features such as white glove delivery for sensitive or high-value grocery items, with all services managed from a single, unified platform

Albert Heijn’s collaborative approach with ORTEC demonstrates that dynamic timeslot booking, real-time route optimization, and powerful last mile delivery technology are the keystones of modern grocery e-commerce logistics. Retailers seeking to ensure reliable, cost-effective home delivery and higher customer loyalty should explore the benefits of integrated delivery management solutions.