ORTEC & Woolworths - a strategic Partnership to revolutionize Grocery Home Delivery
ORTEC proudly announces a strategic partnership with Woolworths, Australia’s largest retailer, to optimize its online grocery home delivery operations. This collaboration aims to boost existing delivery operations and transform the customer experience, through ORTEC's cutting-edge solution.
Woolworths operates over 1,000 supermarkets across Australia. Every year, Woolworths’ eCommerce business makes 24 million home deliveries to customers across Australia, and completes over 17 million Pick Up and Direct to Boot orders.
Woolworths’ partnership with ORTEC is set to boost efficient utilization of its delivery fleet and third-party logistics partners, such as Uber and DoorDash. A dynamic allocation model will help maximize fixed capacity utilization and enhance route efficiency. ORTEC’s e-Grocery Delivery solution will be instrumental in achieving this strategic ambition by enabling the efficient selection of the optimal fulfilment point (hub or store) and vehicle type to provide the best customer experience and efficiency.
Alistair Venn, Director of Last Mile at Woolworths Group
Leadership Insights:
"ORTEC's innovative approach and proven track record were key factors in our decision. We are excited about the potential improvements in our delivery operations and the increased convenience for our customers."
George Ninikas, SVP Sales & Accounts at ORTEC
"Partnering with Woolworths is a significant milestone for ORTEC. This collaboration exemplifies our commitment to innovation and excellence in the e-grocery sector. By leveraging our advanced technology and expertise, we are confident that Woolworths will achieve unparalleled operational efficiency and provide their customers with an exceptional delivery experience."
Key benefits of the ORTEC e-Grocery Delivery solution include the ability for customers to choose from flexible timeslots, which can be fulfilled by either Woolworths' own fleet or third-party delivery partners. Using the ORTEC e-Grocery Delivery solution, orders are dynamically allocated to the most efficient fulfillment point, reducing costs and improving order accuracy. Furthermore, route efficiency is enhanced through advanced techniques that increase the number of deliveries per hour, ensuring a faster and more reliable service for customers.
About Woolworths Group:
Woolworths Group is Australia and New Zealand’s largest retailer, operating more than 1,400 stores across its Australian supermarkets, New Zealand supermarkets and BIW W department stores. The Group employs 200,300 team members. In its Australian supermarkets business, demand for eCommerce continues to grow through home deliveries and Direct to Boot pick up services now available at over 1,000 locations. Woolworths operates a fleet of 1,200 home delivery trucks across its eCommerce fleet, which are supplemented by on-demand third party partners, such as Uber and DoorDash, who support the retailers’ rapid delivery offering.
About ORTEC:
For more than 40 years ORTEC has been building software for planning supply chains and managing workforces. We help organizations figure out the best way to use their people and resources, even when things change. Using our trusted, AI-powered technology dissolves noise and friction so people can stay in the flow. Our goal is simple: let our software provide confidence, fairness, and reliability, so everyone can focus on the work that truly matters. ORTEC is backed by Battery Ventures. Discover more at ortec.com.
