Online shoppers expect their groceries to be delivered the same day or the next, without paying more and with real-time communication at every step of the process. Customers also demand a great experience in physical stores. An empty shelf is bad for sales and customer satisfaction, but having too much supply too early increases costs. Carrefour found a way to overcome these challenges with our help.

Carrefour using latest industry benchmarks

Advanced planning and optimization software has become the new standard in logistics and omni-channel operations, used by all the leading retailers around the world. Mathematical optimization technology helps organizations and people to make the best decisions as quickly as possible and communicate them in real-time.

Adding value to Carrefour’s e-commerce operations

“We’ve been collaborating with many retailers and have learned firsthand the difficulties they have to overcome in order to stay competitive. It’s no longer enough to have a good product and place it on shelves, you have to improve decision making capabilities and streamline your operations from the warehouse to the client`s door. Carrefour Romania decided to use ORTEC Routing and Dispatch to optimize the trips for its e-commerce platform, one of the first in the country. Carrefour needed to automate its order processing, reduce the time it takes for clients to get their goods while keeping the vehicle fleet as lean as possible, in order to offer a highly predictable and customer-centric service to everyone ordering their groceries online. With our solution for routing and dispatch, Carrefour achieved all of the above and established a strong foundation to continue their expansion in the coming period”, said Szabolcs Balázs, Managing Director of ORTEC Eastern Europe.