Entertainment & Recreation
Big data and analytics play an increasingly key role in the development of the entertainment and recreation industries. Today, we have more statistics at our fingertips than ever before, with vast data volumes continuously building up online daily through smartphones, platforms, and other applications. As a result, there are some significant benefactors within the entertainment industry when it comes to leveraging big data, resulting in increased profitability and improved connections and experiences with users and customers.
AI can help in new ways
Behind the scenes of a grand day out lie complex issues like revenue management, capability building, and workforce planning. Data analysis and machine learning can support your personnel in new ways. For instance, you can offer visitors who buy their ticket online a choice in time slots that are quieter, while giving you information that is useful in preventing customer churning. ORTEC’s solutions also professionalize workforce planning. Smart algorithms allow for real-time adjustments so that the right number of staff is available even if circumstances change quickly. Co-workers can indicate which hours they prefer to work, look up their roster via an app, and pass on information about their availability. This saves time and costs, especially if combined with insight in expected peaks (forecasting).
Increase your revenue by better adjusting demand and price
Adjust to changing conditions real-time
Maintain a grip on personnel costs and worker satisfaction
Target the right customers with relevant content through the right channels
Combine pricing and marketing for the best possible offers
Gain and sustain knowledge at each stage of the data-driven transformation
Sell products smartly
Setting the right price is an essential skill, which few organizations master. Revenue management techniques allow you to increase revenues and can be applied to gain a strategic competitive advantage. ORTEC’s advanced mathematical models let you determine how many products and services to sell at any specific group of customers at any time. By actively responding to customers’ behavior, it’s possible to sell products smartly and increase revenue by up to 7%. Competitive pricing can only be based on data analysis. Predictive modeling is a powerful tool to predict customers’ interests and behavior. It allows you to target the right customers with relevant content through the right channels, thus driving sales and increasing customer satisfaction.
Workforce planning
As finding qualified personnel becomes harder and harder, workforce planning becomes ever more complex. The recreation and leisure industry is relatively labor-intensive, and therefore sensitive to shortages on the job market. The regular seasonal peaks and lows pose another challenge. Many jobs are unsuited for automation or robotization. Staff is not only scarce, but frequently also works part-time. A good workforce planning makes use of the data you already have available Use advanced analytics to easily determine which co-workers to employ at which moment, and to better predict busy times. Use our solutions to analyze and predict the turnover in your workforce, and take preventative measures to ensure your occupancy rate. That way you keep personnel satisfaction at a maximum, while retaining the flexibility to absorb peaks.
Want to learn more about how we help customers in Entertainment & Recreation?
Building capability
Jobs from all levels are changing. And data is playing a big role in this development. Therefore, new skills in the area of data science are required in your organization. You probably don’t want to leave all the data-oriented knowledge with third parties, staying dependent on them. If you wish to build your own expertise, the ORTEC Analytics Academy can be of help. It offers courses for staff in all layers of the company, making sure your team can make the most use of data in their daily work. And stay on top of industry changes.
