Information & Communication
In the information and communication sector, the impact of digitization and the abundance of available data has become clearly noticeable. Many media channels have become largely digital, and technology also plays a major role behind the scenes of ‘analog’ media. Almost everything, including consumer behavior, is measurable. This has a huge effect on business models, but also on employees. Working in a digital environment is leading to greater diversity in jobs and demands different types of expertise. Adaptability is crucial.
Human behavior in a digital environment
Data analysis and artificial intelligence help managers and recruiters assess behavior, habits, work ethic, willingness to change and cultural matches faster and more accurately. AI can also be used to improve the recruitment and advancement of employees and measurably increase their commitment to the organization. You can use the data provided by AI to make well-founded predictions about the development of vital competencies in your organization. Besides, AI will also make easier to create error-free, flexible rosters that are geared to the expected demand for employees. In addition, ORTEC has applications that you can use to communicate more directly with your employees. Thanks to cloud applications and deep learning techniques, it’s now becoming much easier to manage and analyze large amounts of data, ORTEC has developed a flexible and user-friendly platform for effective online advertising, planning, and purchasing. Through a central system, advertisers and media companies can display a full overview of their online advertising campaigns at a glance.
Increase employee satisfaction
In many information and communication companies, employee scheduling is a hugely complex puzzle. Individual preferences, labor agreement regulations, hourly contracts, annual hours systems, supplements for irregular hours, vacation balances and other factors all have to be taken into account. ORTEC has solutions that help you quickly draw up an efficient roster for the short and long term. The multi-user system enables many people to work on a roster online at the same time, automatically takes all the relevant regulations into account and calculates supplements for irregular hours, travel expenses, and so on. Your employees can go on the Internet to check the roster at any time, wherever they might be. It is also possible to give them a say in the way their hours are scheduled, thereby increasing employee satisfaction. The system can also be seamlessly integrated with your existing IT organization.
Optimize your media budgets
How you spend money on advertising influences the success of your organization. Your media budget can be distributed over different channels and finance different campaigns, targeted at different groups of customers. Online advertising offers a great deal of data on who visited your website, and how he or she got there. This allows you to analyze the effect of specific advertisements. ORTEC offers independent tools to analyze and predict customer behavior.
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Relevant targeting without privacy issues
Privacy is the main concern for many businesses, and online advertising can be a sensitive issue. ORTEC has developed a platform that makes it possible to target advertisements without using cookies, and without drawing up user profiles. The owner of the advertising space keeps complete control of the cookies placed for online advertisements. Ads are shown based on context targeting, using the context of the advertisement to determine which advertisement categories match the interests of the visitors. That way you can reach your relevant target groups without infringing on their privacy.
Effectively advertise, plan and buy online
ORTEC has the solution if you’re looking for a flexible, user-friendly platform that uses a central system to offer advertisers and media companies a complete insight into their online advertising campaigns. This enables them to monitor the effectiveness of their campaigns in a very simple manner. To make this possible, the platform combines intelligent algorithms with state-of-the-art technologies. Ease of use is a primary feature: campaigns can be put online within five minutes, and the system can be used by everyone who works with online marketing. The data coming in makes the system even smarter. The insights it provides can be used to easily target specific audiences. Machine learning makes it possible to buy the best advertising space against the lowest possible costs, contributing to the optimal financial result.
