Logistique des produits finis

For consumers, the Internet is both a source for product information and a tool for tailoring products to their preferences. CPG companies have to adapt their business strategies accordingly. They have to devise omnichannel supply chain concepts and a strategy for direct delivery. The right mix of value propositions is a key ingredient to being successful in this challenging era. To support this business model, supply chains must be aligned. ORTEC works with you to analyze your supply chain alignment strategy. We developed a supply chain performance assessment that addresses the relevant product market combinations, their respective value propositions and their consistency with supply chain strategy. This translates into target performance indicators. Gaps between current and target performance are identified and analyzed, as well as opportunities to close them. This will leave you with a portfolio of potential improvements, pointing the way to an optimized supply chain with maximal strategic alignment.