Digital Demand Generation Lead
In short
Job description
ORTEC Workforce Management
At ORTEC Workforce Management, we help organizations manage their workforce in increasingly complex environments. By combining decades of optimization expertise with cloud-native technology and AI, we enable smarter workforce planning, better employee engagement, and measurable business impact.
What you will do
As Digital Demand Generation Lead, you will have the unique opportunity to play a key role in developing and maturing ORTEC Workforce Management's digital demand generation capability, connecting market awareness, customer engagement, and commercial impact into a scalable growth engine across industries and geographies. You will report to the SVP Marketing and collaborate closely with colleagues across Marketing, Sales, and Business Development to create measurable commercial impact and support sustainable growth.
Furthermore you:
- Build and mature a scalable digital demand generation capability
- Establish scalable and repeatable demand generation practices
- Develop lifecycle and nurture strategies that support long and complex buying journeys
- Improve digital engagement, conversion, and audience targeting
- Drive pipeline growth while balancing short- and long-term objectives
- Define, track and optimize demand generation performance using clear KPIs and data insights
- Collaborate closely with Sales, Product Marketing, Industry Marketing, and Marketing Operations
- Manage agencies and external partners to scale impact, as needed.
Who are you
- Bachelor’s or Master’s degree in Marketing, Business Administration, Commercial Economics, or a related field, or equivalent professional experience
- 5+ years of experience building or scaling B2B demand generation capabilities in SaaS, enterprise software, or similar environments
- Experience with digital demand generation channels and techniques, including paid media, organic search, website conversion optimization, nurture programs, lead scoring, retargeting, and marketing analytics
- Experience working with modern marketing technology platforms such as HubSpot, LinkedIn Ads, Google Analytics, and similar tools.
- Strong commercial mindset with a focus on pipeline creation
- Experience with lifecycle marketing, multi-stakeholder management and cross-functional collaboration skills
- Data-driven approach with strong analytical and performance management skills
- A builder who thrives in evolving environments
- Equally strategic and hands-on and execution-focused
- A collaborative partner who brings teams together
- Fluent in Dutch and English, both spoken and written
- Based within reasonable commuting distance of Zoetermeer or Amsterdam, or willing to travel regularly to these locations (two or three times per week)
- Eligible to work in the Netherlands.
- Comfortable working in a hybrid environment, combining office and remote work.
What we offer
- Be part of a company solving real-world workforce challenges through technology and AI
- A permanent contract
- Salary range (65k-85k gross yearly), depending on interview evaluations
- Holiday remuneration of 8%
- Additional month (13th Month)
- 25 annual leave days, additional days from the age of 35
- NS Business Card 100%, lease opportunity or commuting allowance
- Mobility allowance equal to 3% of base salary
- Pension contributions
- Compensation for private internet connection and a home working allowance
- A well-equipped workspace, including furniture and IT resources for remote work
- 1 month working from abroad policy
- Development programs tailored to your needs and role
- An open, friendly, and informal atmosphere with a strong emphasis on work-life balance
- A team of motivated colleagues who organize numerous enjoyable activities for employees.
What to expect
We will help you to thrive in your field of expertise. We offer development programs, tailored to your individual needs and function requirements, including opportunities to attend courses and seminars. The atmosphere is open, informal, cooperative and positive. We employ over 900 people in the Netherlands (HQ), Belgium, Germany, France, the U.K., Romania, Italy, the U.S., Australia, Brazil, Poland, Denmark and Singapore. Visit our website ortec.com to learn more about our solutions and clients’ experiences. Please do not use this vacancy as an acquisition opportunity.