Brau Union Austria: Optimizing SAP route planning for beer logistics

Brau Union
Austria

Brau Union Österreich serves around 49,000 customers with 18 brands and a fleet of about 406 trucks. To standardize and run deliveries efficiently, it needed route planning within SAP. Since 2018, it has used ORTEC’s SAP Add-On for Route Planning.

The challenge: SAP-integrated beer logistics at scale

Brau Union Austria wanted to improve its SAP transport management and beer logistics, and needed a solution that could be implemented alongside its new SAP ERP Enterprise Resource Planning, the system that runs core business operations. The goals were clear:

  • Cut planning time, so warehouses had more flexibility for next-day picking

  •  Reduce distance and travel time per delivery as fuel prices rose

  • Standardize one system for better data-based decisions.

Created value: route planning inside SAP

ORTEC's SAP Add-On for Route Planning provides tailor-made route planning fully integrated into SAP, so no data imports or exports are needed. Its algorithms calculate routes using orders, vehicle data, transport costs, and rates, and optimize driver schedules and travel times. Planners see the resulting route plan on a digital map or in a table, alongside SAP data on costs, distance, and delivery times, which makes transport easier to track and adjust.

PROVEN RESULTS

Our impact in logistics in numbers

0%

less time spent on planning

Less time spent reconciling changed orders, disrupted routes, and late-breaking capacity constraints — more time making the operational calls that matter.

0%

fewer empty kilometers

Better load building and routing reduce wasted distance to 10-20%, lower transport costs, and support sustainability goals.

0%

lower delivery costs

Tighter consolidation, better load fill, and smarter route decisions compound across the network — without trading off service reliability to get there.

The benefits: Cost-effective, consistent logistics

With route planning integrated into SAP, Brau Union Austria runs a more cost-effective, consistent logistics process.

  • Efficient cost structure

  • Increased planning transparency

  • Greater planning flexibility, supporting both centralized and decentralized planning

  • A digitized logistics process with more control

  • Improved planning and scheduling within SAP transport management

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