Serving CX on a Silver Platter – A Baldor and ORTEC Partnership Story

In its article “Food Logistics: Serving CX on a Silver Platter,” Inbound Logistics looks at how food distribution and transportation companies, such as ORTEC, are helping retail, restaurant, and other companies – including Baldor Specialty Foods, an ORTEC customer – boost performance and meet customers’ changing needs. These are critical capabilities, given the industry’s competitive and time-sensitive nature.

Below is an excerpt from the article.

Date13 Dec 2023

Serving CX on a Silver Platter - A Baldor and ORTEC Partnership Story

Food Logistics: Serving CX on a Silver Platter

AN APPETITE FOR TECHNOLOGY

A tactical routing solution and big data portal provide visibility into Baldor’s delivery routes.

Technology impacts many industries, including the food distribution sector. [One] food distribution company embracing technology is Baldor Specialty Foods, one of the largest distributors of premium fresh produce, specialty foods and other products in the Northeast and Mid-Atlantic regions. Baldor serves more than 13,000 food service, retail, and corporate accounts, including three-quarters of the Michelin-star restaurants in its regions, says Seth Gottlieb, the company’s senior vice president, logistics.

During the pandemic, when the company urgently needed to shift from restaurants to home delivery, Baldor reached out to ORTEC, a supplier of mathematical optimization software. ORTEC’s Tactical Routing platform enabled a quick and effective pivot. The Routing and Dispatch platform helps Baldor’s routing teams continuously improve their on-time record by using analytics configured within the ORTEC Big Data Portal, which includes historical stop service times, along with other order-level data.

Baldor’s routing, analytics, and technology teams regularly collaborate with their counterparts at ORTEC. The two companies also are working together as Baldor develops its strategic three-year roadmap.

“We’re fortunate to have a relationship that allows us to come to our partners with our goals for the years ahead and work together on collaborative solutions that maximize our use of the platform,” Gottlieb says.

➙ Learn More: Full Article on Food Logistics | Baldor Impact Case Study | Baldor Testimonial Video

➙ Explore: ORTEC’s routing and delivery optimization solutions for the Food Service industry.