1. Volume-Based Delivery Scheduling for More Predictable Workflows

Rather than relying on static delivery days, retailers can apply volume-based scheduling to dynamically assign delivery windows based on store consumption, DC capacity, and route availability.

ORTEC’s advanced planning software analyzes each store’s sales data and historical volume fluctuations to generate optimized schedules that balance store needs with transport efficiency.

Business Benefits:

  • Prevents overload on peak days
  • Reduces partial shipments and manual rescheduling
  • Helps store teams prepare staffing for inbound loads

2. Dynamic Route Optimization to Reduce Empty Miles

Static delivery routes are outdated in a fast-moving retail environment. With fluctuating order volumes and changing traffic conditions, dynamic routing allows retailers to recalculate routes daily based on updated constraints.

ORTEC’s delivery routing software considers vehicle capacity, store dock access, chilled/frozen product mix, and regional delivery rules to find the best route combinations in real time.

Business Benefits:

  • Increases delivery reliability and ETA accuracy
  • Reduces fuel use and mileage
  • Makes better use of your existing fleet and drivers

3. Network-Level Optimization for End-to-End Delivery Coordination

Store delivery involves more than trucks—it’s a chain reaction across warehouses, routes, drivers, and returns. With ORTEC’s end-to-end network modeling, retailers can plan deliveries alongside warehouse loading, staffing, and even packaging returns.

For example, one route can deliver to multiple store types while managing backhauls and drop-off constraints—all based on system-generated logic that ensures compliance and efficiency.

Business Benefits:

  • Minimizes bottlenecks across the supply chain
  • Improves DC flow and yard operations
  • Reduces handling and touchpoints

4. Real-Time Execution Through a Unified Control Tower

Planning is only half the equation. ORTEC’s control tower solution provides real-time visibility across store delivery operations—connecting planners, DC teams, transport providers, and stores on a single platform.

Mobile apps and dashboards give everyone visibility into active routes, ETAs, and status changes. If a delivery is delayed, rerouted, or split, stakeholders are updated immediately.

Business Benefits:

  • Improves communication between DCs and stores
  • Reduces inbound delivery surprises
  • Allows for faster response to delays or disruptions

5. Analytics-Driven Continuous Improvement

Each delivery generates data—from planned vs. actual timing to dwell time, labor impact, and cost per store. ORTEC’s optimization platform turns this data into actionable insight.

Planners can track cost-to-serve by location, compare delivery patterns, and simulate changes such as delivery frequency or route assignments before rollout.

Business Benefits:

  • Identifies inefficiencies at the store or network level
  • Enables smarter frequency and routing decisions
  • Supports ongoing cost and service optimization

Final Thoughts: It’s Time to Rethink Store Delivery

These five strategies are already being used by retailers like ASKO and Carrefour to increase service levels while reducing waste and logistics spend. Whether you’re operating regional DCs or a national grocery chain, smarter store delivery is now a competitive advantage.

Ready to re-engineer your store delivery strategy?

Request a tailored consultation or demo to see how ORTEC’s solutions can deliver real results.

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