Celebrating five years of Freshful's growth and innovation

Oct 21, 2026

As Freshful celebrates its fifth anniversary, ORTEC is proud to recognise this remarkable milestone and the successful partnership we've built together over the years.

Five years ago, Freshful, part of the eMAG Group, set out to make grocery shopping easier, more convenient, and more reliable for Romanian consumers. Since then, the company has grown into one of Romania's leading online grocery retailers, helping thousands of households access fresh products and everyday essentials through a seamless digital experience.

As Freshful celebrates its fifth anniversary, ORTEC is proud to recognise this remarkable milestone and the successful partnership we've built together over the years. From the beginning, our shared focus has been on creating efficient, customer-centred delivery operations that support Freshful's continued growth and commitment to service excellence. Since implementing ORTEC Home Delivery technology, Freshful has strengthened delivery planning, enhanced operational visibility, and successfully scale its home delivery services while maintaining the high-quality customer experience.

Over the years, Freshful has expanded its reach beyond Bucharest, to Ilfov and Ploiesti, bringing its services to more communities and continuously evolving to meet changing customer needs. Throughout this journey, optimization has played an important role in helping the organization balance efficiency, flexibility, and reliability in in a fast-moving e-commerce landscape

The anniversary is more than a celebration of business growth. It is a reflection of the innovation, dedication, and collaboration that have helped Freshful make a difference in the everyday lives of its customers. We are honoured to have been part of that journey.

ORTEC warmly congratulates Freshful on five successful years and looks forward to

supporting the next chapter of its growth and success .