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Until recently, pilots and experiments would have put organizations solidly ahead of the curve. As a result, companies around the world have spent trillions on data, technology, data science talent and experiments. Yet, a substantial number of companies have seen their investments reach a plateau. One of the culprits is the slow speed with which established firms make the shift to a data-driven culture. Not surprising, since culture is an abstract concept that is difficult to direct or control. Here’s what we learned from experience about the elements of a data-driven culture, based on the most tried and tested cultural dimensions, that creates fertile ground for lasting impact.
This article is part of the Five Components of a Holistic Digital Strategy series. Culture as one of the five components.
An article powered by Rianne Langenberg, Managing Consultant and Hans Spaan, Director.
Personalization is currently one of the major trends in the travel industry. Numerous organizations rely on this trend to build customer loyalty and stand out from the crowd. For travelers, personalization makes it easier and faster to find the vacation of their dreams. While the huge supply and large volume of information in the travel world has left customers unable to see the forest for the trees, personalization enables them to refine their search based on their own individual preferences. Yet how can organizations identify these preferences and respond accordingly? Arnoud Kuiper, Travel Consultant at ORTEC, explains how data and smart technologies can offer the solution.
With volatile demand and prices, dwindling reserves and rising costs, (downstream) oil & gas companies are eager to gain operational insights and optimize their supply chain. To complicate matters, regulations are getting more stringent. Given this market landscape, companies in the oil & gas industry need to embrace new approaches to supply chain management and start leveraging data to provide cutting-edge services if they want to stay competitive. 8 supply chain management tactics used by leading oil & gas companies written down in a comprehensive E-Guide.
This article focuses on oil and gas downstream processes within the oil & gas industry.
In this series of articles, we have so far examined four elements that are crucial for a successful holistic digital strategy: (1) innovation (2) data (3) talent development and (4) culture. All these elements must be considered when formulating a holistic digital strategy, but the question remains: how do you organize a digital transformation in practice? In this final article, we will zoom in on that essential 5th aspect related to Change Management: Getting it done.
This article is part of the series Five Components of a Holistic Digital Strategy. ‘Change Management’ is the fifth and final component.
An article powered by Rianne Langenberg, Managing Consultant and
Hans Spaan, Director.
ORTEC is carefully monitoring the developments around the worldwide spread of the coronavirus. We consider it our number one priority to keep our employees, customers and relations safe and healthy.
We have taken and are taking (preventative) measures to minimize the effect of the coronavirus on the continuity of your and our business. You can find our latest update below.