Streamlining Revenue with Data-Driven Pricing

The Challenge

A prominent leisure company faced challenges with a fragmented pricing process that lacked structured data-driven insights. Traditionally reliant on intuition and common sense, the company struggled with a lack of comprehensive performance overview, and only a small fraction of their price points were actively managed. They required a solution to bring coherence and control to their revenue management strategy.

How We Create Value

To address these challenges, ORTEC delivered an agile, revenue management solution that utilized data-driven models for forecasting and price optimization. This tailored solution was designed to be adaptive, evolving with the company's dynamic pricing needs. By integrating insights and analytics into the pricing process, ORTEC enabled the company to make informed decisions that maximized revenue and occupancy.

Impact & Benefits

The implementation of ORTEC's revenue management solution revolutionized the company's approach to pricing:

• Fully Automated Pricing Process: The new system streamlined the entire pricing workflow, significantly reducing manual effort and increasing efficiency.
• Exception-Based Management: The team could now focus on exceptions and complex revenue management decisions, rather than routine pricing tasks.
• Comprehensive Price Point Control: The solution provided the ability to effectively manage all price points, capturing every opportunity for revenue optimization.
• Increased Occupation and Revenues: The strategic pricing approach led to higher occupancy rates and an uptick in revenues, showcasing the tangible benefits of a data-driven pricing model.