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The phenomenal growth experienced by grocery chain Coop in recent years has had a direct impact on their stores, distribution channels, and the company’s operating processes. Coop was looking for a solution to improve the efficiency and reliability of the distribution to and from its stores, to keep costs in check and be able to meet the growing demand for service from retailer chains. This customer story about tactical planning in retail describes how Coop ensures a predictable and efficient distribution channel.
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