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For the past decade, ASKO and ORTEC have built a strong and successful partnership founded on trust, innovation, and a shared commitment to continuous improvement. As being the key logistic and wholesale supplier for Norway’s largest grocery retailers, ASKO recognized the need for a dynamic and highly efficient routing software solution to optimize their store delivery operations. ORTEC, a leader in optimization software with over 40 years of experience in the retail industry, provided the ORTEC Routing Suite for Retail—designed to enhance delivery route optimization, reduce costs, and support sustainable logistics.
Retailers today are challenged to streamline store delivery, keep costs in check, and meet ever-rising service expectations. Store networks are complex, delivery windows are tighter, and customers demand reliability at every step. While many turn to a transportation management system (TMS) for basic execution and visibility, the real difference lies in advanced planning—especially dynamic routing and optimization built for the special demands of the retail sector.
This article breaks down five concrete steps to move your retail supply chain management to the next level, focusing on advanced planning solutions (APS). Discover how industry leaders use these capabilities to optimize delivery, minimize costs, and respond faster to change.
Want to deepen your understanding of advanced store delivery logistics? Explore our E-Guide "5 Steps to Transform Store Delivery with Advanced Planning Solutions", and achieve higher service, smarter routing, and stronger store replenishment—without raising costs.
Retailers have been shifting towards a consumer-driven market, which has brought dynamic growth to e-commerce and an ongoing effort to increase revenues while maintaining or even reducing logistics costs. One of the biggest retailers in Europe and second largest in Romania, Carrefour, decided to use the ORTEC Routing and Dispatch software to optimize the trips for its e-commerce platform, one of the first in the country.
Third-party logistics (3PL) companies are under more pressure than ever to deliver efficient, cost-effective service to retail and grocery clients. As store delivery expectations rise, logistics providers need smarter, faster, and more accurate ways to plan. That’s why more successful 3PLs are turning to advanced planning systems (APS)—powerful optimization tools that go far beyond basic transport software.
Unlike traditional systems that manage tasks after they’re assigned, APS platforms predict, plan, and optimize before operations begin. This gives 3PLs the ability to make smarter decisions across dispatch, route planning, driver scheduling, and load balancing—especially for store delivery and multi-stop logistics.
Let’s explore how APS technology helps 3PLs drive better service for their retail clients.
Want to deepen your understanding of advanced store delivery logistics? Explore our E-Guide "5 Steps to Transform Store Delivery with Advanced Planning Solutions" for valuable insights and strategies, or check out our latest article “Reaching the Next Level in Retail Supply Chain Management”.
Getting products to your customers effectively is a puzzle every business needs to solve. A smart distribution strategy can be the difference between smooth operations and logistical chaos. And in today's fast-paced retail landscape where consumer expectations are high, there's no room for error.
But how do you build a distribution strategy that works? How can you make your goods flow from factory to store in the most efficient way possible? And how can technology and data-driven insights play a role in optimizing this process?
Let's unveil the simplicity behind the complexity by giving you the tools to make your operations work smarter, not harder.
Want to deepen your understanding of advanced store delivery logistics? Explore our E-Guide "5 Steps to Transform Store Delivery with Advanced Planning Solutions", and achieve higher service, smarter routing, and stronger store replenishment—without raising costs.
Dive into an in-depth overview of the food and beverage distribution industry. This guide covers everything from supply chain logistics to technological optimization and best practices, providing you with the tools you need to succeed.