ORTEC, a leading provider of advanced analytics and optimization solutions, today announced their advanced Control Tower for Supply Chains — a powerful solution designed to deliver real-time visibility, centralized decision-making, and optimized logistics performance is now available for all customers across multiple industries.

A control tower serves as a centralized hub equipped with the technology, processes, and organizational framework needed to capture and use transportation data for both short- and long-term decision-making. ORTEC’s Control Tower goes beyond visibility, incorporating robust optimization capabilities to help businesses make better decisions, adapt quickly to disruptions, and improve efficiency while aligning with strategic objectives.

Driving Strategic Value Across Industries

From centralized decision-making in consumer packaged goods (CPG) to enhanced transparency in retail distribution and supply chain collaboration in manufacturing, the ORTEC Control Tower addresses critical challenges faced by modern supply chains.

With applications ranging from company-wide optimization to cross-supply chain collaboration, the solution enables organizations to gain end-to-end visibility, respond and adapt to disruptions in real time, orchestrate processes and collaboration across multiple tiers, and maximize predictive decision-making and dynamic execution.

Optimization for Measurable Results

By integrating advanced optimization capabilities, ORTEC’s Control Tower enables companies to build better centralized transportation plans in advance, re-optimize and reschedule dynamically during execution, and continuously compute updated ETAs. It also ensures that all dependencies and restrictions are respected during scheduling, supporting even the most complex logistics models.

These capabilities result in higher delivery volumes without increasing fleet size, improved route planning and trailer utilization, reduced mileage, lower fuel costs and CO₂ emissions, significant cost savings within a short time frame, and enhanced management oversight and communication.

End-to-End Implementation with ORTEC Expertise

ORTEC’s Control Tower is designed for flexible deployment, providing both centralized planning and dispatch capabilities and decentralized transparency for customers, suppliers, and management. Through intuitive portals and mobile apps, stakeholders can access real-time updates such as current estimated times of arrival, enabling each party to optimize their segment of the supply chain based on the latest insights.

Already implemented by consumer goods companies, retailers, and logistics service providers, ORTEC’s Control Tower has proven its value in diverse operational environments. The company has also shared its expertise through webinars, white papers, and industry roundtable discussions.

“Our Control Tower solution is more than just a visibility tool. It’s a fully optimized decision-support system for the modern supply chain," said Marijn Deurloo, Chief Product Officer of ORTEC. “By combining real-time insights with advanced optimization, we empower companies to operate with greater efficiency, resilience, and sustainability.”

For more information, please visit www.ortec.com/en-us/topics/control-tower-supply-chains